Product management | UX:
Cyber-Duck, Website and Brand
The Goal.
To help Cyber-Duck tip the needle with their website backlog, gain more users, convert better and further establish them as thought leaders and innovators while defining the vision for the look of the website
The challenge.
Lack of scope
No roadmap
Difficulty in following processes
Lack of communication
A classic case of the shoemaker goes Barefoot
The Solution.
Establishing a well-defined roadmap and following it
Defining the problems to improve, and working with the team to create and write the correct processes for them, while following them vigorously
Transfering the working methods to agile, including well-defined sprints and agile ceremonies
Committing and delivering on time and budget
Frequently review and improve on the way we work and deliver (agile)
Better communication within the team and between departments to achieve goals
What we Delivered.
Closing a gap of 2 years in Dev and UX work
Making Cyber Duck’s website accessible throughout and increasing google lighthouse score from 60 to 90 on all the pages on the website
Publishing more than 25 new pages to help with google ranking and user’s needs
Increasing goal completion by 80%
Improving user’s journeys around the website
Increase in users to the website by 30%
Increasing time on page for selected pages by 40%
More than double in team productivity (calculated by the number of tasks delivered)
Making the entire website accessible to WACAG 2.0 AA standards
To view website: https://www.cyber-duck.co.uk/
Heurix- Website Heuristic evaluation web app
The Goal.
To increase Heurix visibility in the market, gain more users and improve the product, making it the go-to tool for website audits among professional UX, Product Designers and Marketers.
The Challenge.
Heurix usability was non-existence
No roadmap defined
No detailed vision
The solution.
Conducting a workshop with all stakeholders of the company to define the scope and vision of the roadmap
From there, defining the roadmap and timeline for quick wins and long term
Creating awareness for the brand by immersing ourselves in the community and using growth hacking tactics to increase users to the website and app
Improving the homepage, creating more content and social interaction
Getting feedback from users on the current app and their pain points
What we delivered.
Clear and defined vision and roadmap for the next year
New look for home page and improvement for the app
Rebuilding the app in Laravel
Increase in users by 200% monthly for 3 month
improve SEO and lighthouse score to more than 95
To view the website: https://www.heurix.io/